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Coinbase was founded in 2012 by Brian Armstrong and Fred Ehrsam with the goal of making digital currencies easy, secure, and accessible for everyone. Built on the belief that crypto can create a more open and efficient financial system, Coinbase set out to provide simple tools for buying, storing, and using cryptocurrencies. Its long-term vision centers on accelerating the global adoption of crypto by building trusted infrastructure, promoting financial inclusion, and enabling an economy where anyone, anywhere, can participate without traditional barriers.
Kraken was founded in 2011 by Jesse Powell with the aim of bringing reliability, transparency, and security to the early cryptocurrency ecosystem, which at the time faced frequent exchange failures and trust issues. Powell envisioned Kraken as a platform built to institutional standards, emphasizing strong security practices and regulatory engagement. From its inception, Kraken’s vision has been to accelerate the global adoption of cryptocurrency by providing a robust, professional trading environment and advancing the broader financial freedom movement. The company continues to focus on empowering individuals around the world to access open, permissionless financial tools through a trustworthy and innovative exchange.
From the start, Uphold’s vision has been to “change the way people access money. Today it supports hundreds of different assets,cryptocurrencies, traditional fiat currencies, precious metals, and even equities/commodities and enables users around the world to trade directly between asset classes via a so-called ‘Anything-to-Anything’ system. Uphold emphasizes accessibility, transparency, and financial inclusion aiming to give individuals no matter their location or income level) access to fair, secure, and affordable financial services without the traditional barriers of legacy banking
Gemini was founded in 2014 by Cameron and Tyler Winklevoss with the mission of creating a secure, compliant, and user-friendly platform for buying, selling, and storing cryptocurrency. From the start, the company positioned itself as a regulation-focused exchange, aiming to bridge the gap between traditional finance and the emerging digital asset economy. Its vision centers on building a trusted, institutional-grade infrastructure that supports the long-term growth of crypto, empowering individuals and organizations to participate confidently in a future where digital assets play a central role in the global financial system.
